Mullen Lowe’s founder, José Borghi heads one of the most renown advertising companies in the publishing field. José is a skilled architect of marketing Brazilian advertisements. His drive began when he was still in high school when he was still very uncertain of which career path to embark upon. This is when innovation and karma took hold of his direction. His sister approached him to attend the Castro Neves Theater to witness a performance there. The performance was chiefly to display the awards that were earned in the Cannes festival, shaped like lions. These awards captivated José and his path from that day on was clear. He would strive to achieve winning one of those very awards himself from his endeavors as a highly creative advertiser.
José Borghi hails from the area of PresidentePrudente and is a graduate of the PUC, with honors in Advertising and Propaganda. In 1989 he began his first professional employment at the renown Standart Ogilvy agency. He excelled to such a high degree while employed there, that he decided to form his own company with a partner, Erh Ray. Together they formed the company, BorghiErh. They were so very successful that in 2006 the company was purchased by Lowe and the name was changed to become Borghi Lowe. The agency has since established itself across domestic and also international markets, alike. Recently, they merged their company with the Mullen group and again changed their name to the Mullen Lowe Brazil, where José operates as the co-CEO along side André Gomes
Throughout José’s vocation, he has achieved a position at the forefront of his industry. Honda, Delta Airlines, America On Line and American Express are just a few of the well known companies that have high respect for José’s advertising campaign creativity.