Goettl Air Conditioning was purchased by Ken Goodrich in 2013 after a period of time when the business was not doing so well. Goettl was founded in 1932 by two brothers, Gust and Adam and it grew into one of the largest air conditioning businesses in the Southwest. The company was the first to introduce evaporative cooling systems and refrigerated air conditioning to the desert around Phoenix, Tucson and Las Vegas.
According to prnewswire there have been several different owners since those early days, but not quite so destructive as a large national management company that bought the company in the late nineties. To make a long story short, it is not feasible to attempt to run a service company like an air conditioning company from afar. It just doesn’t work especially when you are dealing with day to day issues with customers and scheduling. The problem is that too many small decisions are made away from the point of impact and it does not turn out well.
The result was angry customers, discouraged employees with the result being a real mess. This was the situation that Ken Goodrich walked into with an additional problem looming over his head. There was a pending lawsuit concerning some shady business practices that had occurred prior to his purchasing the company.
Goodrich acted fast and immediately instituted a 100 percent satisfaction guaranteed edict that applied to all sales of products, parts, installations and anything else that had to do with a customer. Secondly, he reassured the employees that things were going to get better fast, but they would have to buy into the concept of putting customers first in every detail,even over profits. Thirdly, Goodrich got the company very involved in community issues such as helping with people’s needs who could not afford service and similar issues. Another example is when Goettl donated 50,000 cases of water during a particularly hot spell in Phoenix to the Homeless.
Soon things began to turn around as indicated by Goettl’s annual revenue of over $50 million. Goodrich means what he says and makes things happen. For more details visit Crunchbase.
The other big piece of the pie, according to BizJournals was the acquisition of Walton’s Heating and Air in Southern California. Goettl has offices in Phoenix, Tucson and Las Vegas, and operates primarily in the residential end of the business. Walton’s, the California connection works more in the commercial HVAC area. Blending the two disciplines has been a boon for both companies and has expanded both sides of the business in a very robust way.