The Lacey and Larkin Frontera Fund

There is a concept called Maslow’s Hierarchy of Needs. The hierarchy is all about the various needs of human beings. The needs toward the bottom of the hierarchy come first and foremost. These needs have to do with the very basic necessities that people need to not die. These necessities include warmth, being fed and receiving water.

As one level of necessities is fulfilled, another level higher up on the hierarchy needs to be fulfilled. Here is a list of needs, going up the pyramid: basic needs, psychological needs and self fulfillment needs. These categories of needs are further broken up into distinct levels.

For example, from the bottom up, the basic needs include physiological needs and safety. Psychological needs include belonginess and love needs, as well as esteem needs Self Fulfillment needs includes self actualization.

Michael Lacey and Jim Larkin are educated about Maslow’s Hierarchy of needs, and believe that every human being should go to the top of the hierarchy, despite their political status. This is why they are grappling for the rights of immigrants by committing money to various organizations that serve to fulfill different aspects of Maslow’s Hierarchy for immigrants.

People For the Ethical Treatment of Animals

People for the Ethical Treatment of Animals is a unique organization that brings animal rights issues to light in such a perspective that very few organizations, if any, do.

You can find a wealth of footage testifying to the cruelty that animals endure at the hands of humans beings on their website. Undercover people working on behalf of the organization have gone to all sorts of facilities to video tape and photograph the gruesomeness that goes on against animals.

Many celebrities have stood with PETA to shine lights on the problems that our society faces with animal abuse. Now, there are 6.5 million people around the world who are members of PETA—around the same number of people who live in some countries!

There are about 389 employees that work for PETA. The names of the founders are Alex Pacheko and Ingrid Newkirk. According to the slogan of the organization, their viewpoint is that we do not have a right to eat, wear or experiment on animals. The organization is a 501(c)3 organization based in Norfolk, Virginia.

Various Labor Unions

Labor unions are basically civil rights organizations that keep an eye out for the rights of laborers. Laborers make up a vast percentage of the world population, but that doesn’t mean that their civil rights aren’t being horrifically broken. Unions have seen an especially prominent presence ever since the Industrialization of the Western, European-culture based countries in the 1800s. Read more: Michael Lacey | Crunchbase and Michael Lacey | Facebook

Any law that sticks much-needed regulations on the workplace owes its existence to labor unions. There were a lot of physical confrontations, and a lot of people who were involved in union activities suffered just to make a point and to put pressure governments to enact these laws.

Believe it or not, but people died. There were incidents where men, women and children who camped out in strikes were beaten, shot and burned to death. The fight for the civil rights of laborers included fights that were like mini-civil wars and mini-genocides.

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Goettl Air Conditioning Wins Back Its Business Overcoming All Odds

Goettl Air Conditioning was purchased by Ken Goodrich in 2013 after a period of time when the business was not doing so well. Goettl was founded in 1932 by two brothers, Gust and Adam and it grew into one of the largest air conditioning businesses in the Southwest. The company was the first to introduce evaporative cooling systems and refrigerated air conditioning to the desert around Phoenix, Tucson and Las Vegas.

According to prnewswire there have been several different owners since those early days, but not quite so destructive as a large national management company that bought the company in the late nineties. To make a long story short, it is not feasible to attempt to run a service company like an air conditioning company from afar. It just doesn’t work especially when you are dealing with day to day issues with customers and scheduling. The problem is that too many small decisions are made away from the point of impact and it does not turn out well.

The result was angry customers, discouraged employees with the result being a real mess. This was the situation that Ken Goodrich walked into with an additional problem looming over his head. There was a pending lawsuit concerning some shady business practices that had occurred prior to his purchasing the company.

Goodrich acted fast and immediately instituted a 100 percent satisfaction guaranteed edict that applied to all sales of products, parts, installations and anything else that had to do with a customer. Secondly, he reassured the employees that things were going to get better fast, but they would have to buy into the concept of putting customers first in every detail,even over profits. Thirdly, Goodrich got the company very involved in community issues such as helping with people’s needs who could not afford service and similar issues. Another example is when Goettl donated 50,000 cases of water during a particularly hot spell in Phoenix to the Homeless.

Soon things began to turn around as indicated by Goettl’s annual revenue of over $50 million. Goodrich means what he says and makes things happen. For more details visit Crunchbase.

The other big piece of the pie, according to BizJournals was the acquisition of Walton’s Heating and Air in Southern California. Goettl has offices in Phoenix, Tucson and Las Vegas, and operates primarily in the residential end of the business. Walton’s, the California connection works more in the commercial HVAC area. Blending the two disciplines has been a boon for both companies and has expanded both sides of the business in a very robust way.

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