In order to stay on top of the highly competitive industry, fashion wear, quality and branding are the most effective techniques. Clients will always come back if they get what they wanted in terms of fabric, fitting and uniqueness. At Fabletics, one is always assured of that. The fact that they encourage membership for the cloth line to their clients, it makes it even better for the clients because they are assured of discounts as well the freedom of custom made clothes. Unlike other clothe lines where the choice of clothes is left with the designer, Fabletics leaves the choice to you entirely.
As a result of their personalized attention to their clients who are already their members, they have been able to conquer the showroom challenge. 30-50% of their shoppers are already their members. The membership model has been instrumental in ensuring that unlike their competitors, who get destroyed by the habit of potential customers browsing on their websites whilst shopping elsewhere, Fabletics ensures that their shoppers are members first. Even if you are shopping for the first time in their stores they sought to make you their member so that whenever you buy anything from them they add it to your cart. So far, the method has worked quite well for them.
Kate Hudson believes there is more to coming up with a cloth line. According to her, clothes shouldn’t be about wearing, the designer should also have in mind the different body sizes of different people and how he or she can be able to come up with a clothing that will accommodate them sufficiently. Another important aspect in designing clothes is coming up with the best colors that will be able to make the appearance of the person wearing look even better in them.
Fabletics through Kate Hudson has taken the designing industry by a wave of creativity that is onto another level. The most rewarding part of taking creativity by the head, is that it has ensured that her business model is a total success. The business is mainly online based and ensures that their clients save lots of money through paid membership; it has also gone ahead to ensure that their customers opinions and desires are important to them by implementing them. Kate Hudson warrants that this is possible by offering her customers a Lifestyle Quiz whenever they first sign up. Now that gives you a reason as to why one needs to give a positive and honest feedback while taking up the quiz which is very important.