Luiz Carlos Trabuco: Making Banco Bradesco Great Again

Luiz Carlos Trabuco is the current president and CEO of Banco Bradesco. When he assumed the position, the bank had lost its leadership in the industry to Itau Unibanco, one of Brazil’s largest financial institutions. This meant that Trabuco had to work extra hard to ensure that Bradesco regained its lost glory. To achieve this, he laid down plans to reduce the bank’s interest rates, acquire smaller financial institutions and open 211 new branches in different locations to attract more customers.

In 2015, the celebrated business leader initiated the acquisition of the Brazilian branch of HSBC at the cost of $5.2 billion. The deal was considered as one of the biggest deals ever made by companies and individuals in Brazil that year. As a result of the deal, Bradesco outperformed Itau Unibanco in three major segments; total investment funds, the number of active accounts and the number of branch networks.

Finalizing this major deal brought Mr. Trabuco to the public eye. During the same year, Isto E Dinheiro magazine named him as the Entrepreneur of the Year. In 2016, he joined Forbes magazine’s list of best CEOs in Brazil.

Luiz Carlos Trabuco’s Early Life

Luiz Carlos was born (October 6, 1951) in Marilia, a small town in the midwestern region of the state of Sao Paulo. Trabuco obtained his undergraduate degree from the University of Sao Paulo (USP) and postgraduate degree from the Fundacao School of Sociology and Politics of Sao Paulo. Mr. Trabuco was 18 years of age when he joined Banco Bradesco.

About the Bank of Bradesco

Banco Bradesco is one of the largest and most profitable financial institutions in Brazil. The bank was founded in March 1943 by Amador Aguiar, in the city of Marilia. In 1946, it transferred its headquarters to the city of Alvares Penteando, Sao Paolo. The bank was established to attract small traders, public servants and modest individuals who resided in Sao Paulo.

Banco Bradesco was the largest private bank in Brazil until 2009 when Banco Itau merged with Unibanco. It has however grown to become the second largest private financial institution in Brazil and the third largest bank in Brazil by total assets ($392.1 billion). What’s more, it is the largest private employer in Brazil with about 95,248 employees.

The Bank of Bradesco offers a range of financial products and services to individuals, large companies, SMEs and domestic and international institutions and corporations. Its operations are divided into two main categories:

• Banking Sector – the bank’s banking segment provides deposit services, wealth management, issuance of debit and credit cards, capital market services, brokerage services, investment banking and custody and depository services.

• Insurance Sector – the bank’s insurance segment provides a range of insurance services including pension plans, auto insurance, health insurance and life insurance among others.

The bank’s growth has largely been attributed to the mergers and acquisitions it has made since its establishment. In 1988, Banco Bradesco merged with its consumer credit, investment bank, and real estate finance subsidiaries to become a multiple service bank. It was during this period that the bank changed its name to Banco Bradesco from Banco Brasileiro de Descontos S.. The bank also acquired BBVA’s Brazilian subsidiary in 2003 and American Express Brazilian subsidiary in 2006.

Read more: Lázaro Brandão será substituído por Trabuco no conselho do Bradesco

Larkin and Lacey Frontera Fund Ensuring Migrants Whove Suffered Injustice Get The Justice They Deserve

Even as the world progresses towards a new era of technology, development, and unity, there are signs of political and social unrest as well as primitive thinking in many different parts of the world, including in the developed nations.

The human rights abuses have been on the rise in the past few years, and the racial disparity continues to increase in modern societies, even when the education system has become more potent and widespread to create awareness about the equality among all human beings.

Millions of people in different parts of the world are forced to flee their homes and nations in search of better lives and safe shelter. In the United States, there are millions of immigrants coming from different countries, and while the majority of the country’s population treat them equally, there is a section of people that do not like their presence in the country.

It is what instigates crimes against the migrants, and there are many recorded instances when even the law enforcement agencies have been unfair towards the migrants.

Many charity organizations in the world are working hard to better the situation of the deprived people in the world, who have been subject to human rights violations and civil abuse. People who have suffered racial disparity or injustice can knock on the doors of the NGOs and other private charity organizations that help these people in whichever way they can.

In the United States, the situation of the migrants have deteriorated in the past couple of years, and it continues to get worse. Read more: Jim Larkin | and Jim Larkin | LinkedIn

Michael Lacey and Jim Larkin, who are the co-owners of Village Voice Media and Phoenix New Times, have been reporting on the situation of the migrants, especially the Hispanic community in Arizona and the border states.

Jim Larkin and Michael Lacey feel that Hispanic community and the Mexicans who are in the United States are facing injustice and discriminations not only by many people in the population but also by the government authorities and law enforcement agencies. They have shared their experiences and reporting through their news outlet many times along with the evidence.

It is what led to their arrest by Joe Arpaio, Maricopa County Sherriff. The misdeeds of Joe Arpaio have been reported by Jim Larkin and Michael Lacey many times, and it is what probably outraged him to the level that he ordered their arrest.

However, Larkin and Lacey were released a day after as their arrest led to a nationwide outcry. The lawsuit that followed their arrest was won by Michael Lacey and Jim Larkin, and they received a hefty compensation of $3.75 million, which was made into the Frontera Fund.

The Frontera Fund was established to use for the rehabilitation of the migrants in the country and helping many of the migrants who have suffered injustice and racial disparity. Frontera Fund would be assisting in upholding the First Amendment Rights as well as the civil rights, human rights, migrant rights, freedom of speech, freedom of the press, and more.

The Lacey and Larkin Frontera Fund

There is a concept called Maslow’s Hierarchy of Needs. The hierarchy is all about the various needs of human beings. The needs toward the bottom of the hierarchy come first and foremost. These needs have to do with the very basic necessities that people need to not die. These necessities include warmth, being fed and receiving water.

As one level of necessities is fulfilled, another level higher up on the hierarchy needs to be fulfilled. Here is a list of needs, going up the pyramid: basic needs, psychological needs and self fulfillment needs. These categories of needs are further broken up into distinct levels.

For example, from the bottom up, the basic needs include physiological needs and safety. Psychological needs include belonginess and love needs, as well as esteem needs Self Fulfillment needs includes self actualization.

Michael Lacey and Jim Larkin are educated about Maslow’s Hierarchy of needs, and believe that every human being should go to the top of the hierarchy, despite their political status. This is why they are grappling for the rights of immigrants by committing money to various organizations that serve to fulfill different aspects of Maslow’s Hierarchy for immigrants.

People For the Ethical Treatment of Animals

People for the Ethical Treatment of Animals is a unique organization that brings animal rights issues to light in such a perspective that very few organizations, if any, do.

You can find a wealth of footage testifying to the cruelty that animals endure at the hands of humans beings on their website. Undercover people working on behalf of the organization have gone to all sorts of facilities to video tape and photograph the gruesomeness that goes on against animals.

Many celebrities have stood with PETA to shine lights on the problems that our society faces with animal abuse. Now, there are 6.5 million people around the world who are members of PETA—around the same number of people who live in some countries!

There are about 389 employees that work for PETA. The names of the founders are Alex Pacheko and Ingrid Newkirk. According to the slogan of the organization, their viewpoint is that we do not have a right to eat, wear or experiment on animals. The organization is a 501(c)3 organization based in Norfolk, Virginia.

Various Labor Unions

Labor unions are basically civil rights organizations that keep an eye out for the rights of laborers. Laborers make up a vast percentage of the world population, but that doesn’t mean that their civil rights aren’t being horrifically broken. Unions have seen an especially prominent presence ever since the Industrialization of the Western, European-culture based countries in the 1800s. Read more: Michael Lacey | Crunchbase and Michael Lacey | Facebook

Any law that sticks much-needed regulations on the workplace owes its existence to labor unions. There were a lot of physical confrontations, and a lot of people who were involved in union activities suffered just to make a point and to put pressure governments to enact these laws.

Believe it or not, but people died. There were incidents where men, women and children who camped out in strikes were beaten, shot and burned to death. The fight for the civil rights of laborers included fights that were like mini-civil wars and mini-genocides.

Learn more about Jim Larkin and Michael Lacey:

Goettl Air Conditioning Wins Back Its Business Overcoming All Odds

Goettl Air Conditioning was purchased by Ken Goodrich in 2013 after a period of time when the business was not doing so well. Goettl was founded in 1932 by two brothers, Gust and Adam and it grew into one of the largest air conditioning businesses in the Southwest. The company was the first to introduce evaporative cooling systems and refrigerated air conditioning to the desert around Phoenix, Tucson and Las Vegas.

According to prnewswire there have been several different owners since those early days, but not quite so destructive as a large national management company that bought the company in the late nineties. To make a long story short, it is not feasible to attempt to run a service company like an air conditioning company from afar. It just doesn’t work especially when you are dealing with day to day issues with customers and scheduling. The problem is that too many small decisions are made away from the point of impact and it does not turn out well.

The result was angry customers, discouraged employees with the result being a real mess. This was the situation that Ken Goodrich walked into with an additional problem looming over his head. There was a pending lawsuit concerning some shady business practices that had occurred prior to his purchasing the company.

Goodrich acted fast and immediately instituted a 100 percent satisfaction guaranteed edict that applied to all sales of products, parts, installations and anything else that had to do with a customer. Secondly, he reassured the employees that things were going to get better fast, but they would have to buy into the concept of putting customers first in every detail,even over profits. Thirdly, Goodrich got the company very involved in community issues such as helping with people’s needs who could not afford service and similar issues. Another example is when Goettl donated 50,000 cases of water during a particularly hot spell in Phoenix to the Homeless.

Soon things began to turn around as indicated by Goettl’s annual revenue of over $50 million. Goodrich means what he says and makes things happen. For more details visit Crunchbase.

The other big piece of the pie, according to BizJournals was the acquisition of Walton’s Heating and Air in Southern California. Goettl has offices in Phoenix, Tucson and Las Vegas, and operates primarily in the residential end of the business. Walton’s, the California connection works more in the commercial HVAC area. Blending the two disciplines has been a boon for both companies and has expanded both sides of the business in a very robust way.

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Marc Sparks – The Entrepreneurs Entrepreneur

Marc Sparks is the very definition of a serial entrepreneur. In 1975, right after graduating from high school, Marc dove head first into entrepreneurship. Since that time he has played a major role in dozens of startups.


Some of those startup were extremely successful while others were utter failures. Now, after being an entrepreneur for more than 30 years, Sparks has written a book highlighting the important lessons he has learned along the way.


His goal is to help aspiring entrepreneurs avoid some of the mistakes he made along his journey.


Marc believes that the challenges and obstacles we face in life are given to us by God so that we remain humble and always remember the huge responsibility that comes with being truly successful.


You have to remember, this was a guy who made C’s in school but yet he managed to become a successful businessman who has built and sold hundreds of millions of dollars worth of products and companies. He credits the grace of God with taking him from where he was to where he is now.


Its no secret that Marc’s passion is in building companies. He loves to take ideas that no one believes in and turn them into something amazing.


He takes a small idea, establishes a business model and sets short term goals. He’s literally a genius when it comes to startups.


The really cool thing about Marc Sparks is the fact he manages by example. He’s not the type of manager who just barks out orders all the time. Instead he has an open door policy and invites his employees to come speak with him whenever they need to.


They Can’t Eat You


They Can’t Eat You Is the title of Marc’s book. In it he pulls back the curtain and gets very real. So real in fact that he said it was painful for him to write.


He believes those that read his book will learn way more from his failures than his successes.


In the beginning Marc was very hesitant to write a book. But after speaking with his colleagues he decided it was the right thing to do.


If you haven’t had the opportunity to read his book, make sure you do so in the near future. It is guaranteed to change your life and show you what’s possible when you have faith, passion, tenacity and a sense of urgency.

Learn more:

Dr. Scott Rocklage, a Pharmaceutical Scholar

Dr. Scott Rocklage is a great Pharmaceutical scholar. He is an alumnus of the California University where he studied bachelors of Science degree in Chemistry. Later after graduation and some few years experience in the field, he went to Massachusetts Institute of Technology to do a Ph.D. in chemistry.

Dr. Scott has been in the education field for more than two decades. He has also been on the frontline fighting for better health care through proper medicinal dispensation. He fights for what is right in the pharmaceutical sector. Read more: Scott Racklage | Bloomberg

Besides having the best and most competent qualifications, he also happens to have been the managing partner of 5 AM ventures and has lifted the company from a poor performer to a great company. He is one of the most reputable company CEO with vast experience in the field.

The great Dr. Scott Rocklage has also worked as the Chief Executive Officer and the Chairman of a company called Cubist Pharmaceuticals. He was also lucky to be the President and the CEO of a company called Nycomed Salutar. He has also been trusted with research and design positions in the Salutar and Catalytic.

Dr. Scott Rocklage joined 5 AM Ventures in the year 2003. He started humbly and then became the managing partner after a one year period. The company has worked with different business startups that are specifically for life science.

The company works in collaboration with business executives, entrepreneurs and also physicians and scientists. He helps them work towards ensuring that they meet several medical community needs.

Scott will help them meet requirements thresholds that help them remain relevant in the markets. He has also been on the frontline ensuring that they really improve on medications that are being used to treat cancer in several offbeat ways. They work on how they can extend the lives of people suffering from the disease. They are working day and night to ensure there is an improvement.

Dr. Scott Rocklage has achieved all this because of the way he seems prepared and organized. He is also a very keen financial manager and a respected time manager.He is very famous for taking serious business risks.

Betsy DeVos’ Work that Earned Her the Position of Secretary of Education

After working for a very long time trying to transform the education system in the United States, Betsy DeVos was given the opportunity to serve as the country’s secretary of education in the Trump’s government. It implies she is in a better position to continue with her work while she is the head of the education sector. Betsy’s interests in educational matters started several years ago when she had school-age kids. Together with her husband, Dick DeVos, they used to visit a prominent school in Grand Rapids that had majority of students from low income areas. This offered the couple the opportunity to interact with parents who made huge sacrifice to send their kids to school.


The incidence they witnessed at the school was an avenue for the couple to begin their philanthropic initiatives by supporting some students at the school. According to Betsy DeVos, the commitment to support Potter’s House Christian School is still alive even today. Since the couple had the opportunity to select the right schools for their kids, it was not possible for many parents who sent their kids to this school. That was the beginning of Betsy’s role of advocating for quality access to education to all American kids regardless of their family background. In early 1990s, Dick DeVos was elected to serve on the Education Board in Michigan, while Betsy started a foundation to support students from less fortunate families with scholarships. This idea was great but not all needy students were covered by the program.


The Educational-Choice Program


Betsy DeVos further advanced her desire to bring uniformity in the education sector by serving on boards of two nationally recognized charities that advocated for the expansion of educational choice program across the country. The organizations pushed for tax waiver and vouchers as ways of providing quality education to all students. Mrs. DeVos was also involved in the formation of Great Lakes Education Project, a Michigan based political action committee that promoted education reform through charter school expansion. Within a period of two years, the work of the movement was so successful and was rolled over to cover other states nationally.


Biography of Secretary Betsy DeVos


For close to three decades, Secretary DeVos has been very vocal in advocating for students whom she believed were not accorded the chance to receive the education they deserved. Her passion was to seek reforms that would enable under-served kids receive better education as those from wealthy families. For over 10 years, Betsy mentored at-risk students in the Grand Rapids Public Schools. Today, through her hard work, students in 25 states can access better education through educational choice movement. Before she was appointed by Trump, Betsy DeVos served The Windquest Group’s chairman, a family owned business.


Follow Betsy DeVos on Facebook for updates.

Goettl Air Conditioning Expands Its Reach

Goettl Air Conditioning announced that they had acquired Walton’s Heating and Air which is family owned HVAC and is based in Southern California. There was no disclosure of the financial details by either of the parties.

According to, the deal will allow Goettl to make its presence known in California and at the same time, it will allow Walton’s to grow further than what its owner Todd Longbrake could make it. Mr. Todd had tried all he could to make the company grow, but it had just reached a point where it was stagnant. Todd was reluctant to sell it in 2015, but after hearing a lot of good things about Goettl from other people in the HVAC industry, he decided to give it a shot.

The deal was finalized in the middle of 2015, and since then, they have grown ten times, says Todd Longbrake. Todd has been retained at Goettl as the sales manager and the field supervisor. Ken Goodrich, says that Todd assimilated into the Goettl family and became a leader in the organization.

The deal was finalized years ago, but the announcement was only made recently because there were some operational issues and marketing complications within Walton’s and they wanted to get everything in order before they handed it over to Goettl.

Goodrich considered Walton because they had the same background and that it provided a platform for Goettl to grow because Walton’s was stagnant at the time. Goettl now has 306 employees after acquiring Walton’s, and they foresee the addition of 200 other job opportunities especially in Phoenix and Tucson which are the company’s largest markets.

Goodrich said on Indeed that their long term goal is to have a nationwide reach and also become a nationwide brand. In addition to that, he said that they have plans to expand into northern California and then to Texas.

Goettl Air Conditioning started in the year 1939 and is an industry pioneer. Gust and Adam Goettl developed the first evaporative cooler and AC Unit in Phoenix. Since they first began, they have grown to become one of the most trusted names in the HVAC business, and they have been successful throughout the years, and their technology also has advanced.

They take pride in what they do and have the most skilled technicians who offer premium services and good quality products. As mentioned on it means that you get the most bang for your buck and you can have the best experience.

Fabletics’ Unique Sales Strategy That Caters To Customers

In order to stay on top of the highly competitive industry, fashion wear, quality and branding are the most effective techniques. Clients will always come back if they get what they wanted in terms of fabric, fitting and uniqueness. At Fabletics, one is always assured of that. The fact that they encourage membership for the cloth line to their clients, it makes it even better for the clients because they are assured of discounts as well the freedom of custom made clothes. Unlike other clothe lines where the choice of clothes is left with the designer, Fabletics leaves the choice to you entirely.


As a result of their personalized attention to their clients who are already their members, they have been able to conquer the showroom challenge. 30-50% of their shoppers are already their members. The membership model has been instrumental in ensuring that unlike their competitors, who get destroyed by the habit of potential customers browsing on their websites whilst shopping elsewhere, Fabletics ensures that their shoppers are members first. Even if you are shopping for the first time in their stores they sought to make you their member so that whenever you buy anything from them they add it to your cart. So far, the method has worked quite well for them.


Kate Hudson believes there is more to coming up with a cloth line. According to her, clothes shouldn’t be about wearing, the designer should also have in mind the different body sizes of different people and how he or she can be able to come up with a clothing that will accommodate them sufficiently. Another important aspect in designing clothes is coming up with the best colors that will be able to make the appearance of the person wearing look even better in them.


Fabletics through Kate Hudson has taken the designing industry by a wave of creativity that is onto another level. The most rewarding part of taking creativity by the head, is that it has ensured that her business model is a total success. The business is mainly online based and ensures that their clients save lots of money through paid membership; it has also gone ahead to ensure that their customers opinions and desires are important to them by implementing them. Kate Hudson warrants that this is possible by offering her customers a Lifestyle Quiz whenever they first sign up. Now that gives you a reason as to why one needs to give a positive and honest feedback while taking up the quiz which is very important.

The History Of The Trabuco

The Trabuco is a French term used to refer to a certain siege engine that was used in the olden days. For starters, this type of siege machine used the principle of a swinging arm where it would throw a projectile towards the enemy with the aim of destroying them. Commonly referred to as the traction trebuchet, it was associated with the Chinese people first before it found its way to other civilizations such as Avars and the Brazilians. As back as the 4th century AD, the Trabuco was being used by the Chinese. Towards the end of the 6th century, the Brazilians adopted the siege machine in their wars. Towards the 12th century, a new Trabuco known as counterweight Trabuco was introduced by the Muslims and the Christian communities. This new device employed a counterweight to move its arm.

Working of a Trabuco
For starters, the Trabuco can be classified as a compound machine. Furthermore, this classification is more solid as it employs the mechanical advantage associated with a lever. It’s important to note that the Trabuco in most cases relies on the gravity effect to function. Through a hinged connection, it’s possible to connect the counterweight to the throwing arm. At the end of the day, all these processes make it simple to transfer the potential energy stored in the raised weight box to the throwing arm. For the weight to fall down and transfer its energy to the sling, the Trabuco has to be cut. The sling uses the principle of rotational acceleration to cause maximum damage to the enemy. Another important thing to note is that the sling usually contains a projectile that is supposed to transfer the destructive force according to When constructing the Trabuco, there are several factors that should be considered. For instance. It’s important to note that the sling can change its trajectory for various reasons such as direction travelled, the weight of the projectile and wind speed.

For the projectile to cause the desired destruction, the angle and speed had to be calculated. Where calculation was tricky, trial and error were the only way forward. We earlier mentioned that the Trabuco owes its origin to the Chinese. The Chinese developed the concept of the Trabuco from the normal sling on Some of the battles that this siege engine has been used include the Battle of Caishi, the Mongol conquest of the Song dynasty among others. Some of the Chinese dynasties that perfected this siege machine include the Li Mi dynasty, the Sui dynasty, the Ming dynasty as well as the Jin dynasty.

Other battles
The Trabuco also played a significant role in other battles around the globe such as the second siege of Tyre, the Sige of Acre as well as during the Warwolf. Notable leaders who made use of this siege machine include Charles the 7th of France, Edward Longshanks, Richard the 1st of England as well as Louis the 6th of France. Other battles where this machine was used in history include the Sige of Fancheng and Xiangyang and the Siege of Damietta. However, with the introduction of the gunpowder in the 16th century, the use of the Trabuco declined. It was last used in the siege of Rhodes as well as the Siege of Burgos. Today, the Trabuco can only be used for education and recreational purposes alone. According to, existing Trabucos can be found in Denmark and the United Kingdom where they attract thousands of tourist who want to know what it was like in the olden days. These two Trabucos are found in Warwick Castle and Middelaldercentret, England and Denmark respectively. The siege machine has also been used in modern protests in Ukraine.

Learn more about Trabuco: